About Us



Xhibition has been the PR architect for some of the leading travel, architecture, and luxury lifestyle brands around the world. Our team members have decades of experience garnering top media placements while still communicating a brand's core values. Headquartered in New York City, with offices in London and Tel Aviv, Xhibition offers a global outlook on PR while maintaining the local sensibility and hands-on approach of a boutique firm. With diverse clients ranging from historic independent hotels to leading experiential travel companies, Xhibition tailors its PR approach to provide each client with the specific support and guidance needed to deliver impactful results.

Public relations

Whether engaging in local or international PR, making the right noise in the right places is what we do. By mapping a spectrum of story ideas for our clients, presenting them to our network of journalists, editors, and influencers across digital, print, and broadcast channels, we produce meaningful and impactful results.

Branding + Design

Keeping visual communication aligned with brand voice and core values is crucial. From branding updates to identity overhauls, Xhibition provides a holistic approach to visual communications.

Content Production

Through our trendsetting network of venues, artists, designers, chefs, producers, directors, photographers, wordsmiths, and tastemakers we are deftly primed to conceive and create events, multimedia and copywriting content that reinforces a brand’s core values and visibility.

Social Media

Xhibition manages and consults on social media platforms on behalf of clients in hospitality, fashion, and design. From content production and copywriting to boosted campaigns, we offer a hands-on, boutique approach to social media management with impactful results.

Curated Events and Editorials

From high-end editorial shoots to production for top-tier fashion and lifestyle brands, Xhibition has experience incorporating clients as locales and backdrops for commercial content.

Crisis Management

Our team consists of members with training and experience in crisis management, conflict resolution and strategic messaging during the direst times.

Thought Leadership

Seeking the most productive and high- profile speaking opportunities in events, conferences and symposiums relevant for our clients.

Our Team

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Nestor E. Lara Baeza

Partner, President Xhibition NYC

Nestor Lara Baeza is a partner at Xhibition. Nestor oversees the New York City office, leading the public relations efforts for top tourism, architecture, and hospitality clients.

Ross Belfer

Partner & President, Xhibition TLV

A self-motivated travel and food enthusiast, Ross has 10+ years of experience as a travel publicist media strategist specializing in luxury hospitality, gastronomy and design. Ross founded Xhibition in 2015 and has since represented elite travel and lifestyle brands around the world, as well as overseeing creative strategy for Xhibition. Ross is also an avid analogue photographer and constantly has one foot out the door onto the next destination.

Grace Hitchen-Hilsley

Director, Xhibition LDN

Hailing from the U.K., Grace graduated with a degree in International Fashion Marketing before beginning a career in Fashion PR. After garnering her public relations skills in the luxury market working for a number of London’s top fashion houses and designers, Grace set up as a freelance consultant specializing in fashion, interiors and design. Now living in London, Grace originally joined the Xhibition TLV team in 2018 and manages the travel, fashion, arts and lifestyle accounts.

Alexandra Mathiot

Account Executive

A Frenchie from Paris who fell in love with Tel Aviv after her first visit, Alex Mathiot holds a M.A. in press relations and communication and has years of experience working in the lifestyle and food P.R. space. Alex has worked on the Nespresso account in New York City while working at Zannier Group. Alex then worked at Jessica Aufiero hospitality PR agency and focused on restaurants and hotels, where she developed her curiosity and passion for food and the culinary world. Then, for the sake of love, she relocated to Tel Aviv to never leave again.

Charlotte Pokoik

Account Supervisor

Charlotte joined XHIBITION as a Senior Account Executive after serving as the lead PR architect for some of the world’s most outstanding luxury operators and destinations. For the past two years, Charlotte played a significant role in leading PR initiatives for South African Tourism, North America in addition to boutique hotels and lodges in Rwanda and Uganda, Portugal, and South Africa’s Winelands.

Charlotte graduated from Texas Christian University with a Bachelor of Science Degree in Strategic Communication in addition to receiving a certificate in Hospitality Management from the Institute of Culinary Education in New York City.

Elle Joseph

Account Manager

Israeli-Brit Elle graduated with a degree in Philosophy before embarking on a career in travel PR. Following an introduction to the lifestyle field with an internship at Xhibition TLV in 2019, she returned to London where she furthered cultivated her public relations skills, managing boutique and major FB and hospitality accounts including Six Senses Hotels Resorts Spas and Raffles Hotels Resorts. With a passion for all things travel, design and food, she officially re-joined the Xhibition team in 2022.

David Braha

Account Executive

Prior to joining Xhibition, David gained experience in public relations focusing on architecture, interior design and hospitality clients, as well as worked in marketing and business development for a NY-based architecture firm. David holds a degree in urban design from Parsons School of Design in NY, and thereafter wrote for leading online design publication Dezeen. He currently lives in Brooklyn and leads architecture tours in Manhattan on weekends.

Faith Samson

Account Executive

Faith Samson graduated from Muhlenberg College in 2021 with a degree in Media and Communications and Theatre and has hit the ground running in the PR industry ever since. Faith started her degree at Rubenstein Public Relations, where she worked as an Account Executive in the crypto and real estate department, securing coverage in outlets such as Forbes, Wall Street Journal, Quartz, etc. She then got her first introduction to Travel PR at MMGY as an Account Exec where she secured coverage such as Conde Nast and Travel amp; Leisure.

Jordan Kessel Meilichson

Account Executive

Israel-born, Hong Kong-raised Jordan joined Xhibition as an Account Executive after several years working in marketing with a focus on lifestyle, culture and real-estate. After earning her BA in Fashion Communications from Conde Nast College London, she developed her extensive industry experience from her time with Conde Nast International, Limitee PR, and Vonder Europe. A true globe trotter, Jordan is always planning her next adventure, ensuring to find the most unique local gems on the way.