Efendi Hotel in Akko, Israel Launches All-New “Galilean Wine, Spirits and Cuisine” Package


Acre, Israel – June 1, 2023: Efendi Hotel, a luxurious 12 room-and-suite boutique hotel that is the living testament to the Old City of Akko’s ancient history, today announces an all-new “Galilean Wine, Spirits and Cuisine” experience bringing guests to explore Israel’s majestic Mediterranean coastal region for a first-hand tasting led by local producers of wine, spirits, local cuisine and produce.

Israel is home to more than 250 boutique wineries across the country, with the Galilee and Western Galilee regions home to many of the top-rated brands. The Israeli innovation of agricultural and zero-drip irrigation has led to award-winning wines that are distributed around the world. Local winemakers and distilleries have garnered global recognition, receiving accolades from renowned critics and winning prestigious awards. From Julius Distillery to the Abaya Winery, local Israeli producers’ achievements validate the country’s position as a top wine producer known for consistent quality and excellence.

Championing the best of regional cuisine and produce, Efendi Hotel is also connected to the legendary Uri Buri restaurant in the Akko port, which has served guests its unique brand of local and elevated Israeli coastal cuisine since 1998. Going beyond the normal FB offering, the hotel has created an exclusive package that brings travelers to the distilleries and wineries of some of the most acclaimed producers in the country, offering a tour and extensive tasting experience led by the producers themselves. The program is paired with local cheeses, produce and authentic cuisine to satiate the most discerning gourmets and travelers simply looking for a taste of the region’s unique terroir.

The Galilean Wine and Spirits package includes:

  • Two-night stay in a room or suite at the luxurious Efendi Hotel in the Old City of Akko
  • Dinner for two at the Uri Buri restaurant, based around a degustation tasting menu
  • Expert-guided tour to visit three wineries or distilleries in the Western Galilee region, including tastings at each location and interactions with the owners and producers themselves, including transportation
  • Tastings of Israeli wines in the Efendi Hotels’ Crusader-era wine cellar
  • Massage of Hammam treatment for two persons in the hotel’s original Turkish Hammam

The package comes in partnership with Eager Tourist, a hyperlocal travel operator in Israel that specializes in unique experiences unknown to most tourists. Pricing for the “Galilean Wine, Spirits and Cuisine” starts at approximately $2,500USD based on a two-night stay at Efendi Hotel for double occupancy including breakfast, two spa treatments and a full-day tour and tasting as well as round-trip transportation. Each package includes the option of more than a dozen wineries and distilleries that can be customized according to the taste and preference of each guest. The package can be reserved upon demand by contacting hello@eagertourist.com. For more information about Efendi Hotel, visit www.efendi-hotel.com.


London, May 24, 2023: Xhibition PR, the award-winning boutique travel and design-focused agency founded by Nestor Lara Baeza and Ross Belfer in 2014, today announced the official appointment of Grace Hitchen Hilsley as Vice President in its London office. The promotion comes as the firm establishes itself as a significant player in the London market, growing its practice with global clients like Belgian-based Serax, Brown Hotels Europe, SZ Studio, and various Europe-based hospitality brands.

Following three years as the director of Xhibition’s London office, Hilsley will help catapult the agency further into the global spotlight and as a leading representative of some of the world’s top brands in hospitality, design, and travel. With over ten years as a PR professional, Hilsley hails from the UK and currently directs the Xhibition London office, where she leads global communications.

Hilsley specifically spearheaded the launch of new major collections and collaborations by Belgian design brand Serax – including Marni and Ottolenghi – and has been a stalwart in retaining top-tier press for hospitality clients across the Xhibition portfolio.

“Grace Hitchen Hilsley brings the highest level of expertise, creativity, and professionalism to Xhibition and the PR industry at large,” says company co-founder and partner Ross Belfer. “In addition to directing the Xhibition London office, Grace’s role as Vice President will certainly continue to catapult the agency into the next chapter of success and expansion for the years to come.”

Xhibition is an award-winning public relations firm that delivers exposure and engagement across various media platforms for brands in the travel, lifestyle, architecture, and hospitality industries. Xhibition has been the PR architect for some of the world’s leading travel, architecture, and luxury lifestyle brands. Our team members have decades of experience garnering top media placements while communicating a brand’s core values.

Headquartered in New York City, with offices in London and Tel Aviv, Xhibition offers a global outlook on PR while maintaining the local sensibility and hands-on approach of a boutique firm.

For more information about Xhibition, visit www.xhibition.com.

Our Clients

MCR and MORSE Development have reignited the magic of Eero Saarinen’s landmark 1962 TWA Flight Center at JFK Airport, restoring and reimagining it as a first-class hotel. At the center of the hotel is Eero Saarinen’s iconic TWA Flight Center, where restaurants, bars and retail outlets have taken flight. Two hotel wings, designed to reflect and defer to the landmark TWA Flight Center, sit behind the historic building and contain 512 guestrooms with views of JFK’s runways and the TWA Flight Center.


Celestia is a new 45-meter handcrafted Phinisi luxury yacht designed to offer an unforgettable sailing experience through the Indonesian Archipelago. Featuring seven cabins and ensuite bathrooms with Villeroy Boch and Geberit finishings, Celestia was designed to provide a new way to experience some of Earth’s most sought-after destinations, including Raja Ampat, Komodo, and the Spice Islands. It’s the vision of siblings Jasmine Chong and Jason Tabalujan who utilized their creative and technical abilities to create a product that is not only aesthetically pleasing, but is also a top-quality and unique hospitality experience. The brother-sister team behind this project aims to offer a vessel in which guests can immerse themselves in the romance of travel and the art of being one with nature. Celestia offers guests a tailored experience with bespoke itineraries, with private charter trips ranging from 3-7 nights in the Komodo area to 7-14 nights in other areas of the Coral Triangle.


Serax is a Belgian design label, active for more than 30 years and still managed with a passionate family spirit. Today Serax works with passionate designers from all over the world. Ann Demeulemeester, Vincent Van Duysen, Paola Navone and Piet Boon are just a few names from the illustrious list. Serax tableware graces the tables of some of the best restaurants in the world. Whether you go for a bite to eat at Albert Adrià’s Enigma restaurant, at Jean George in New York City or at Nobu in Milan, Serax’s carefully designed dinnerware and cutlery will give your culinary experience that little bit more. Over the years, Serax has grown into a versatile lifestyle brand. The products range from tableware and pottery to unique design furniture, lighting and accessories. In 2014 Serax received the Henry van de Velde Award, the most prestigious design prize in Belgium.


Angama Amboseli has officially opened in the heart of Kenya’s 5,700-acre Kimana Sanctuary, one of the last havens for the continent’s Super Tusker elephants. Continuing the “slow safari” concept championed at its sister property, Angama Mara, the lodge features ten suites inspired by the elephants, using a combination of canvas, concrete, rattan and even elephant dung, with earthy, neutral tones accented by shades of greens and red from the landscape. The new property provides exclusive access to an area of Kenya renowned for its lush landscape and remarkable density of wildlife, all anchored by the unrivalled views of the iconic Mount Kilimanjaro, the highest peak in Africa.


Opened in 2022, Zambezi Grande is an independently owned 5-star boutique lodge in a private concession bordering Zambia’s Lower Zambezi National Park. The intimate property embraces unfenced nature and adventure experiences without compromising opulent accommodations and incredible hospitality. The 10-room lodge features five superior suites and five luxury rooms, each offering guests a tranquil retreat with views of the Zambezi. The Lower Zambezi National Park hosts an abundance of wildlife and offers plenty of opportunities to sight many of the Big Five. Zambezi Grande’s team of expert guides take guests on spectacular open-vehicle safaris, river and walking safaris, sport angling adventures and more. The culinary program at Zambezi Grande takes a sustainable approach to its menus, showcasing local and seasonal flavors and featuring food that is made mostly in-house from scratch by the property’s talented Chefs. Guests will enjoy a variety of dishes rich in African flavors and prepared to the highest culinary standards. https://www.zambezigrande.com/


Rooms Hotels is a young and independent lifestyle hotel brand based in Georgia that has quickly emerged as the leader of distinctive hospitality experiences int he region. Since 2012, Rooms Hotels has been reshaping history and establishing Georgia as an international travel destination. The group currently operates several hotels across the country, including Tbilisi, Kazbegi, Kokhta and Batumi.


Thanks to the visionary projects of Micky Rosen Alex Urseanu Gekko Group developed to a brand in hospitality and gastronomy industries. The recipe: A love for life and the passion to share it. The portfolio from real estates, hotels, gastronomy and events differentiate themselves in conception and design – they all share one thing in common: places where the highest gastronomic requirements are satisfied, in which the ease of being is not lost and the right people meet. Friendships for life. Encounters of a special kind. The Gekko Group has been expanding in Germany since October 2016, so a new style icon and second Roomers in Baden-Baden was opened in collaboration with Milan-based designer Piero Lissoni. The next year, in March 2017, the opening of Provocateur in Berlin followed. A burlesque brother of Roomers, a”Member of Design Hotels” with bar, restaurant and event location, not far from Ku’damm. Last but not least in September 2017 opened a third Roomers in Munich. Here in cooperation with the Amsterdam architectural office concrete. Both new Roomers houses are part of the exclusive Autograph Collection. In January 2020, the first hotel of the new brand Gekko House opened in Frankfurt and belongs to the Tribute Portfolio by Marriott.


Sofia Elias, born in 1995, lives and works in Mexico City. She studied architecture at Bezalel Academy of Arts and Design in Jerusalem, and the Anahuac University in Mexico City, from which she graduated in 2018. Sofia is currently transitioning towards becoming an artist. After studying architecture for five years, she was drawn to express herself away from the computer and use her hands, crafting jewelry as miniature sculptures. She aims to eventually work on full-scale sculptures. However, the jewelry allows her to experiment with form, scale, and materials. Sofia is currently working on her brand, named Blobb, where she experiments with different materials, making rings with resin that she sculpts and enhances with the perfectly cut gems. As opposed to conventional jewelry, she does not use molds, making each piece unique. Currently represented by Pamela Weissenberg gallery, Mexico City.


Auronda Scalera and Dr. Alfredo Cramerotti are a curatorial duo. They are curating Art Dubai Digital, Decentral Art Pavilion in occasion of the 60th Venice Biennale, nominating artists for the Maxxi-Bvlgari Prize for Digital Art, and co-directing Multiplicity-Art in Digital, an online platform that curates, publishes and promotes art with a focus on diversity and inclusion, and IAM-Infinity Art Museum, an ever-evolving museum on the Metaverse. Both Auronda and Alfredo have extensive experience in the museum and institutional world, and are invited as expert witnesses on art, metaverse and web3 to prestigious symposia, summit and academia events. In this marriage of art and technology, we are not merely spectators; we are co-creators, explorers of new dimensions, and architects of a future where art knows no bounds. What they do is part of a bigger picture defined as “art and advanced technologies”(or AxAT) where – as Charlotte Kent writes in ArtReview – “The more interesting conversations have been about the impact each had on the other. Dialogues in the artworld that have wound through the last 60 years – have all been revisited in the context of this emergent technology.”


Dunton Destinations is a collection of extraordinary, secluded, unique resorts and homes situated in the most striking locations. Providing authentic, immersive experiences, and value in all of the things money can’t buy, Dunton Destinations is a celebration of exceptional food, wine, and active engagement with stunning natural surroundings.

Dunton Hot Springs

Dunton River Camp

Dunton Town House, Telluride


Hotel Indigo Williamsburg closed its doors at the onset of the pandemic, only months after launching. Now, following its June 2022 reopening, the hotel excitedly welcomes travelers and locals alike back to its newly built home in the heart of one of New York City’s most dynamic neighborhoods. In its role, Xhibition will spearhead an international public relations campaign to relaunch the property, as well community engagement, and programming support.


valerie_objects is a belgian high-end design label initiated by Axel Van Den Bossche, CEO of renowned design company Serax, and Veerle Wenes, owner of the iconic design art gallery Valerie Traan. The mission consists of allowing extraordinary designers and artists to translate their signature style into tangible objects, in order to reinstall an aesthetic meaning to the tools and objects we use every day. In short: give daily objects their beauty back.


Set in the historic Barrio de Analco, the oldest continuously inhabited neighborhood in the U.S., The Inn of the Five Graces’ traditional adobe and stone exterior belies the extraordinary experience that awaits. The charming property, a member of the prestigious Relais Chateaux collection, offers 25 unique guest-rooms and suites showcasing hand-crafted artisan pieces and one-of-a-kind treasures from the historic Silk Road. Each spacious accommodation features thoughtfully designed bedrooms and sitting areas adorned with wood-burning kiva fireplaces, lush textiles, and custom furnishings. The exquisite bathrooms are accented by deep soaking tubs and separate showers surrounded by vivid, hand-laid tile mosaics, carefully designed to nurture reflection and reinvention. At the same time, the property’s location on one of Santa Fe’s most charming and historic streets offers an ideal location for exploring all the magic Santa Fe has to offer.


A 180-hectare estate comprising a 12-room boutique hotel “Locanda La Raia”, a biodynamic
farm, and a winery. The estate’s most eye-catching project is the Fondazione La Raia. The
contemporary on-site art foundation encourages artists of different disciplines to create unique
site-specific works and exhibitions to spotlight the local landscape: one of several installations is
The Art Path walking route across the La Raia estate.

La Raia is located in Gavi, a small town marked by its lush landscape of rolling hills and vineyards, known for its Barolo wine (one of Italy’s top white wine appellations), and during the autumn season, as a mecca for truffle foraging. The grapes of Gavi grow alongside Roman ruins, historic sites, world class galleries and stunning hospitality hideaways, characterized by their Ligurian-Piemontese classical architecture.


Set in Tel Aviv’s first neighbourhood, the picturesque Neve Tzedek, lies Elkonin Tel Aviv, officially launched in May 2023. The property is housed in the first-ever hotel (originally built in 1913) in Tel Aviv and was acquired in 2004 by Zionist Franco-Israeli entrepreneur, Dominique Romano, with the intention of saving and bringing back to life the previously defunct hotel. Meticulously restored by architecture firm Bar Orian and dressed by interior design studio ICONIQUE into a 44-room-and-suite urban oasis with Parisian elegance and world-class services and amenities at heart. Home to L’Époque Restaurant, the first Jöel Robuchon restaurant in Israel, as well as a Clarins SPA, the first of its kind in the country. Other amenities include a rooftop swimming pool and bar with panoramic views across the city and the sea, a state-of-the-art fitness centre, lounge bar, and meetings and event space, as well as an outdoor terrace area with a bespoke “Love Wall” by artist James Goldcrown. www.all.accor.com/hotel/9674

The Brodsky Organization is one of Manhattan’s most established developers, owners, and managers of residential and commercial spaces in New York City. The Brodsky Organization’s relationship with its residents is the foundation of its success. Every element of building life is supported by a dedicated and attentive management team. The Brodsky Organization offers intelligently designed apartments, many with breathtaking views, located in some of the most desirable neighborhoods in Manhattan and Brooklyn. The company has developed over 8,000 apartments in more than 80 rental, condominium and co-op buildings. The portfolio ranges from charming brownstones, to renovated pre-war doorman buildings, to newly constructed high-rises with extensive building amenities. The neighborhoods span from West and Greenwich Village to Chelsea, Midtown West to Morningside Heights, and Midtown East to Carnegie Hill and Downtown Brooklyn.
Located on Rothschild Boulevard and the latest project by impresarios Mati and Ruti Broudo, R48 Hotel and Garden is a pinnacle of style, design, and white-glove hospitality. A testament to the architectural heritage of Tel Aviv, R48 boasts just 11 rooms and suites with starting rates of nearly one thousand dollars per night, replete with landscape architecture by Piet Oudolf, mastermind of the green spaces and foliage in Manhattan’s High Line park, interior design, and furnishings by Liaigre, preservation by AN+.

Studio Alex Meitlis, founded in 1993, has established itself as one of the leading Israeli architecture and interior design studios. Alongside local recognition, the studio also established itself in the international market with iconic projects, such as the Ottolenghi delis and Nopi restaurant in London, awarded by Wallpaper magazine for the best new restaurant in 2012.

The work in the studio ranges from private high-end residential projects to public buildings and spaces, these include hotels, restaurants, offices, showrooms, exhibits, and retail in Israel and abroad. The studio’s approach is to provide a design package, in other words, a ‘Total Design’, where architecture, interior, industrial and graphic design come together to form a complete concept and outcome. In the process design, every detail count, every material is important.

Collaborating with artists has always been a major part of our studio’s work. Five years ago, the artist Ivo Bisignano joined our studio. The cooperation with Ivo gave birth not only to new conceptual ideas but also to new possibilities of providing complete design solutions that include design, art, and branding, tailored to a specific project. In 2014, Alex Meitlis established the Alex Meitlis showroom and studio in Shoreditch, London, to further expend his worldwide operation. Our recent projects include Hotel Calimala, a boutique hotel in Florence, the café chain Matto in NYC, the new Ottolenghi restaurant, Rovi, in London, and other commercial and residential projects.


More of a hang-out than a “store,” Colbo offers a curated selection of original and vintage clothing, home goods and vinyl records, as well as an espresso and tea bar. Colbo was founded in 2021 by Tal Silberstein as a seamless lifestyle brand, with its physical location hosting events and exhibitions anchored around local art, music, food and community. The brand has released one-off and limited edition pieces with its first full collection in winter 2022, as well as multiple capsule collections with other labels.

Tel Aviv’s most anticipated beachfront property officially opened its doors to guests in April 2022. The David Kempinski Tel Aviv is the group’s first property opening in Israel and will assuredly raise local hospitality standards with Kempinski’s authentic five-star commitment experience. Boasting 250 rooms, most with sea views, including 56 suites and a three-floor penthouse of 450m2 (the most prominent hotel penthouse suite to date in Tel Aviv), the 34-story property offers exceptional dining and entertainment facilities. Peer out beyond the sea at the Cloud51 rooftop bar, dine at the upscale Sereia Restaurant Lounge, relax at the pool bar, and inside the majestic infinity pool facing the Mediterranean sea or kick back at the Common Bar, the whisky and cigar lounge with more than 15 labels. One of the hotel’s most enticing offerings is the top-floor private lounge and pool, reserved exclusively for the hotel’s signature suite category guests.

Boasting 194 rooms and suites, Mamilla Hotel is perfectly located in the heart of Jerusalem, offering
guests a magnificent view of the holy city. From the Old City walls to the Jaffa Gate, Mamilla guests are
situated at the forefront of Jerusalem’s rich cultural heritage. Designed in collaboration with world-
renowned architects Moshe Safdie and Piero Lissoni, the design of the Mamilla is minimalist while
achieving undeniable elegance. Five years ago, Mamilla Hotel was acknowledged by the prestigious
Leading Hotels of The World (LHW), a collection that accepts only the world’s most exclusive hotels. The
hotel was also selected by Conde Nast Traveler’s editors for its 2016 ‘Gold List,’, a selection of the
editor’s picks for the top hotels in the world. In 2019, Mamilla Hotel was honored by the Conde Nast
Traveler Readers’ Choice Awards, who ranked the hotel #5 in the Top Hotels in the Middle East.


Yotam Ottolenghi is the restaurateur and chef-patron of six London-based delis and restaurants. He is the author of eight best-selling cookery books, including renowned titles as Plenty, Jerusalem, and Simple. Amongst several prizes, Yotam won two James Beard awards in the US and the UK National Book Award. Yotam has been a weekly columnist for The Guardian for over thirteen years and is a regular contributor to The New York Times. His commitment to the championing of vegetables, as well as ingredients once seen as ‘exotic,’ has led to what some call “the Ottolenghi effect.” This is shorthand for the creation of a meal which is full of color, flavor, bounty, and sunshine’. With the Belgian design label Serax, he is now launching his first range of tableware: FEAST.


Inside Travel Group Ltd is an award-winning specialist tour operator focusing on Asian destinations. The company provides travelers with unrivaled destination intelligence, travel planning, and in-country support under the InsideJapan Tours brand in Japan and the InsideAsia Tours brand in Southeast Asia, including Vietnam, Cambodia, Laos, and Myanmar (Burma). Inside Travel Group brings the expertise and connections to open doors that are usually closed to outsiders, to allow travelers to get beneath the surface and obtain insights through interactions and experiences in these fascinating destinations.

InsideJapan Tours

InsideAsia Tours


MH Distillery (Milk Honey), established by entrepreneur and investor Gal Kalkstein, is Israel’s first whisky distillery and produces high-quality distillates. All raw materials, equipment, casks and processes were selected to ensure the final product – whether white distillates or aged whisky – meets the highest quality standards and tastes. MH Distillery received guidance and advice from Dr. Jim Swan, a world-renowned master distiller. Each of the distillery’s products is Kosher. MH Distillery is currently launching worldwide its first Single Malt Whisky.


Mamilla Hotel is ideally located in the heart of Jerusalem, offering guests a magnificent view of the holy city. From the Old City walls to the Jaffa Gate, Mamilla’s guests are situated at the forefront of Jerusalem’s rich cultural heritage. Designed in collaboration with world-renowned architects Moshe Safdie and Piero Lissoni, the design of the Mamilla is minimalist while achieving undeniable elegance. Mamilla houses various dining options for guests and visitors, including Rooftop, a premier destination restaurant with award-winning cuisine and breathtaking views; Mirror Bar, considered one of the most beautiful, posh bars on the Jerusalem nightlife scene; and Happy Fish Restaurant, an exclusive seafood restaurant.


In one of the most elegant streets of Florence’s historic center, there stands a magical place where ancient and modern go hand in hand. The renaissance walls and patterned façade of the Hotel Calimala now house designer rooms and suites, equipped with the most exclusive comforts.

This solid palazzo and one-time home of Florentine poet and writer Aldo Palazzeschi, is now a four-star hotel adorned with winged cherubs and a distinctive personality. The outstanding location, the breathtaking view of the Florentine skyline and green hills, and the pool and rooftop restaurant are just the prelude to a very special stay in Florence


The Drisco Hotel Tel Aviv resides within an iconic building dating back to 1866, built over 40 years before the establishment of Tel Aviv in what was formerly the first and most prestigious hotel outside the former gates of Jaffa. Dormant since the 1950s, a decade of meticulous renovations have transformed the classic architectural wonder into a heritage, high-style luxury hotel befitting the modern-day traveler.


OPA is a plant-based and design-focused eatery located in Tel Aviv’s lesser-known Levinsky Market. OPA offers a tightly edited menu of five to seven plant-based dishes created by chef Shirel Berger. OPA’s interior design is the result of a collaboration between creative duo Craft Bloom and interior designer Vered Kadouri and goes hand in hand with Shirel’s menu; minimal, clean, and locally sourced. In a town where value and portion size remain the markers of a successful dining experience, Opa is trying to take its guests on a more subtle culinary journey.


Extraordinary Journeys specializes in creating unique, custom safari experiences in East and Southern Africa as well as other select destinations around the world. Whether crafting the perfect expedition for couples, families or individual travelers, Extraordinary Journeys has established itself as an authority in finding just the right combination of safari camps, lodges, and private villas that create a sense of place, with experiences that highlight the natural beauty and cultural richness of each destination. Extraordinary Journeys was founded and operated by mother-daughter team Marcia and Elizabeth Gordon.


Founded and led by the young designer Maya Reik, Marei1998 is a fashion house characterized by luxury and quality. The geographic location on the land bridge connecting Asia, Europe, and Africa has served as a subconscious inspiration for the nascent fashion label, which champions the design influences from the three continents. Embodying the zeitgeist of the Art Deco period and Neoclassical renaissance, Marei1998 further draws inspiration from the aesthetics and artistic approaches of Man Ray, Modigliani, and Matisse. www.marei1998.com


Brown Hotels is an international design hotel collection with hotels located in Tel Aviv, Jerusalem, Greece and Croatia, all rooted in devotion to service, design, innovation, style and authenticity. Founded in 2010 by Hoteliers Leon Avigad and Nitzan Perry, and partners of Nir Weitzman, Brown Hotels evolved out of the desire to create dwellings that not only showed tourists the real culture and creativity of the city’s youthful population, but also to expand the nightlife and neighborhood joints for locals. Brown Hotels strive to make each of its hotels unique, independent and imbued with a true sense of place. Recommended by the world’s leading international lifestyle, design and travel publications, properties from the Brown Hotels portfolio have been featured in Vogue, The Times, Wallpaper*, Travel and Leisure, Conde Nast Traveler, National Geographic, New York Times and more.



Hotel Montefiore is a unique oasis of style, service, intimacy and luxury in Tel Aviv. Hotel Montefiore is perfectly placed in the heart of Tel Aviv, just steps away from Rothschild Blvd. This meticulously restored 1920s building houses 12 elegantly appointed rooms along with a world-class restaurant and bar.


Nestled in the picturesque narrow lanes of Acre, the Efendi Hotel overlooks the historic city walls and the magnificent Mediterranean Sea beyond. The unique structure of this hotel combines two ancient houses that have hundreds of years of history stored within their walls. These houses were meticulously reconstructed and merged into one building before being converted into a boutique hotel.

The Efendi Hotel is the fulfillment of a dream long held by Uri Jeremias, chef and proprietor of the famed Uri Buri restaurant. Complex preservation and restoration work over a period of eight years gave birth to a gorgeous, breathtaking pearl that was truly a labor of love. Thought was invested in each and every detail of the preservation work, which was performed under the supervision of the Antiquities Authority. Artisans were specially flown in from Italy in order to undertake this delicate work, as well as the restoration of the beautiful ceilings. Also preserved was a fresco of the city of Istanbul, which was found at the site; the fresco was created in 1878 in honor of the new Orient Express train station.


Named the #1 safari outfitter by readers of Travel+Leisure magazine, Deeper Africa provides unique cultural and wildlife experiences in East and Southern Africa. Deeper Africa’s hands-on, personal approach to planning trips to those regions is unrivaled. Whether it is Tanzania, Kenya, Uganda, Rwanda, Namibia, Botswana, Zimbabwe, or the Swahili Coast, Deeper Africa’s established network of local personalities and expert guides allows it to offer unique, educational, and immersive experiences in each destination.


Milu Hotel, located in the heart of Florence on the exquisite Via de Tornabuoni, boasts 22 stylish rooms that embody the essence of understated luxury. With a focus on geometric precision, Milu Hotel fuses old world elegance with modern designs that span across its five floors. Each of the five floors is seamlessly connected by way of a meticulously preserved staircase from the 15th century. At Milu Hotel, stairs are not a mere way of transit, they are a means of engagement and exploration, mending the cracks separating past from present and blending the classicalism of Florence with the international aesthetic of today.