About Us - XHIBITION

Xhibition is an award-winning international public relations firm that delivers exposure and engagement across a variety of media platforms for brands in the travel, lifestyle, architecture, and hospitality industries.

Headquartered in New York City, with offices in London and Tel Aviv, Xhibition is an award-winning agency that offers a global outlook on PR while maintaining the local sensibility and hands-on approach of a boutique firm. Xhibition's clients are diverse and range from a tiny, historic hotel in Northern Israel to a leading New York City real estate developer. Xhibition tailors its PR approach to provide each client with the specific support and guidance needed to deliver world-class results.

Public relations

Whether engaging in local or international PR, making the right noise in the right places is what we do. By mapping a spectrum of story ideas for our clients, presenting them to our network of journalists, editors, and influencers across digital, print, and broadcast channels, we produce meaningful and impactful results.

Branding + Design

Keeping visual communication aligned with brand voice and core values is crucial. From branding updates to identity overhauls, Xhibition provides a holistic approach to visual communications.

Content production

Through our trendsetting network of venues, artists, designers, chefs, producers, directors, photographers, wordsmiths, and tastemakers we are deftly primed to conceive and create events, multimedia and copywriting content that reinforces a brand’s core values and visibility.

Our Team

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Ross Belfer

Partner & President, Xhibition TLV

A self-motivated travel and food enthusiast, Ross has 10+ years of experience as a travel publicist media strategist specializing in luxury hospitality, gastronomy and design. Ross founded Xhibition in 2015 and has since represented elite travel and lifestyle brands around the world, as well as overseeing creative strategy for Xhibition. Ross is also an avid analogue photographer and constantly has one foot out the door onto the next destination.

Nestor E. Lara Baeza

Partner & President, Xhibition NYC

Born in Zacoalco, Mexico, and raised in a small farming village in the heart of the state of Jalisco, Nestor found his way to New York City via California.

A PR veteran with more than a decade of experience in the travel hospitality industry, Nestor has overseen massively successful campaigns for travel and tourism clients around the world (the Netherlands, Denmark, the United Kingdom, Mexico, Peru, Argentina, Israel and Australia).

When not working on the latest PR campaign, Nestor can be found playing volleyball, scouting the latest hotel bar, and jealously double-tapping every dog photo and video on Instagram.

Grace Hitchen-Hilsley

Director, Xhibition LDN

Hailing from the U.K., Grace graduated with a degree in International Fashion Marketing before beginning a career in Fashion PR. After garnering her public relations skills in the luxury market working for a number of London’s top fashion houses and designers, Grace set up as a freelance consultant specializing in fashion, interiors and design. Now living in Tel Aviv, Grace joined the Xhibition team in 2018 where she manages the fashion, arts and lifestyle accounts.

Becca Singelenberg

Senior Account Director

Born and raised in Washington, DC to a father who immigrated from Holland and a mother who worked in the travel industry, Becca got the travel bug at a young age. After receiving a degree from Cornell University’s School of Hotel Administration, Becca completed a Management Training program with Sofitel Hotels in Morocco, where she would become a Sales Manager. Although her stint in Morocco was meant to last one year, palm trees and mint tea suited her, and she ended up staying for three.

Upon her return to the U.S., Becca moved to the “Big Apple,” where she started her career in Public Relations. After years of experience working with some of the world’s top luxury hotels, destinations, and tour operators, she joined XHIBITION as a Senior Account Director. Always results-driven, Becca has overseen successful media campaigns for her travel industry clients located around the world, including in Denmark, Norway, Australia, Kenya, South Africa, Japan, Hong Kong, Switzerland, Germany and more.

Andrew Wasserstein

Senior Account Supervisor

Originally from New Jersey, Andrew fell in love with Tel Aviv during a semester of study at Tel Aviv University. After graduating from Boston University and working in New York at Interview Magazine, Andrew came back to Tel Aviv to work at the Center for Contemporary Art before joining Xhibition. His interest in art, food, design and culture makes his job an incredibly fun experience. In his free time, Andrew can be found trying new restaurants around the city, exploring Tel Aviv’s creative scene or relaxing on the beach.

Charlotte Pokoik

Senior Account Executive

Charlotte joined XHIBITION as a Senior Account Executive after serving as the lead PR architect for some of the world’s most outstanding luxury operators and destinations. For the past two years, Charlotte played a significant role in leading PR initiatives for South African Tourism, North America in addition to boutique hotels and lodges in Rwanda and Uganda, Portugal, and South Africa’s Winelands.

Charlotte graduated from Texas Christian University with a Bachelor of Science Degree in Strategic Communication in addition to receiving a certificate in Hospitality Management from the Institute of Culinary Education in New York City.

Alexandra Mathiot

Account Executive

A Frenchie from Paris who fell in love with Tel Aviv after her first visit, Alex Mathiot holds a M.A. in press relations and communication and has years of experience working in the lifestyle and food P.R. space. Alex has worked on the Nespresso account in New York City while working at Zannier Group. Alex then worked at Jessica Aufiero hospitality PR agency and focused on restaurants and hotels, where she developed her curiosity and passion for food and the culinary world. Then, for the sake of love, she relocated to Tel Aviv to never leave again.

Mara McGowan

Assistant Account Executive

A graduate of Fordham University and a New Jersey resident, Mara McGowan has always felt at home in New York City. Initially pursuing fashion, Mara was fortunate to stumble upon what would end up being her dream career, and intern at two of the country’s top travel PR agencies. Her love of creative writing and all things travel has made Xhibition a perfect fit.

When not pitching away, Mara can be found walking the Asbury Park boardwalk, coffee in hand, or fervently researching new vacation destinations.

Eve Eden

Senior Account Executive

An American-Israeli who spent her summers in Tel Aviv, Eve recently moved to this city she calls home from Los Angeles, CA. She graduated with a Family Consumer Science degree from California State University Northridge before beginning her career in PR. Eve joins Xhibition as a Senior Account Executive with consecutive years of agency experience, managing accounts across the sectors of fashion, health, hospitality, lifestyle, tech and beauty.