Tel Aviv Museum of Art
Elmgreen & Dragset Opening
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Tel Aviv Museum of Art

Client/brief:

Tel Aviv Museum of Art is the city’s leading and largest contemporary art institution, who in 2016, hosted the famed artists Elmgreen & Dragset to create a site-specific show¬†entitled, “Powerless Structures,”¬†consisting of several socio-political provocative works spanning across the museum’s spaces. The museum commissioned Xhibition for an show-specific campaign to launch this monumental exhibition to the INTL media, heightening the awareness of the art critiques, curators and influencers towards the city’s innovative art museum, and furthering Tel Aviv’s presence as an international art mecca that beckons the attention of the world community.

Results:

66,876,461
Total Viewership Reached During the Campaign

Publications: