Xhibition is an award-winning international public relations firm that delivers exposure and engagement across a variety of media platforms for brands in the travel, lifestyle, architecture, and hospitality industries.
Headquartered in New York City and Tel Aviv, Xhibition offers a global outlook on PR while maintaining the local sensibility and hands-on approach of a boutique firm. With diverse clients ranging from a tiny historic hotel in Northern Israel to a leading New York City real estate developer, Xhibition tailors its PR approach to provide each client with the specific support and guidance needed to deliver world-class results.
Making the right noise in the right places is what we do by mapping a spectrum of story ideas for our clients, pitching them to our network of journalists, editors and influencers across digital, print, TV/film and radio platforms and channels according to an ever-adaptable timetable coordinated with your business needs. International PR outreach is best complemented with our social media strategies and management to streamline one cohesive digital presence.
Branding + Design
Keeping your visual communication aligned with your brand messaging is crucial, and we guarantee it by holistically overseeing brand language covering logo, graphic, web, and interactive design, programming and merchandising.
Through our trendsetting network of venues, artists, designers, chefs, producers, directors, photographers, wordsmiths, and tastemakers we are deftly primed to conceive and create events, multimedia and copywriting content that reinforces our brand’s core values and visibility.
Director of PR / Founder
One foot always out the door, Ross Belfer lives and breathes his clients. A self-starter and entrepreneur, Ross has spearheaded media campaigns for a wide range of creative brands and companies across the travel, entertainment and lifestyle industries, securing massive placements in the world’s most influential media outlets. After 7+ years working with Geoffrey Weill Associates, Belfer relocated to Tel Aviv to both pursue a Masters in Public Policy at Tel Aviv University while simultaneously paving the way for Xhibition. When not swimming in the Mediterranean, he can usually be found absorbing endless variables of art, music and cinema and developing his interest in the culinary arts, or simply aboard an airplane towards new horizons.
Nestor E. Lara Baeza
Director, Xhibition New York
Born in Zacoalco, Mexico, and raised in a small farming village in the heart of the state of Jalisco, Nestor found his way to New York City via California.
A PR veteran with more than a decade of experience in the travel & hospitality industry, Nestor has overseen massively successful campaigns for travel and tourism clients around the world (the Netherlands, Denmark, the United Kingdom, Mexico, Peru, Argentina, Israel and Australia).
When not working on the latest PR campaign, Nestor can be found playing volleyball, scouting the latest hotel bar, and jealously double-tapping every dog photo and video on Instagram.